SHELBYVILLE, IL. — By: Megan Powers
Sandwiches: the more different the better, the cheaper the better, the faster the better, but it's all in the taste. There constant competition to rise to the top with excellent marking and great deals is what separates the sandwich shops from a sandwich empire. Jimmy John's and Subway are constantly competing to be number one in the sandwich world. Both companies have a history of being built them starting with a single ideal and goal.
Jimmy John's gourmet sandwich shop was started by a young, nineteen year old, Jimmy John Liautaudin in 1983. He started like many young business owners from the ground up. The paid all of two hundred dollars for rent. He could not afford much equipment, in the beginning he couldn't even afford to have ice for the soda. His dirt cheap prices appealed to many college students who were given free sandwiches on campus as advertising. The ideals he had over twenty years ago remains: no additives to the meat, perfect bread and cheap prices. Jimmy John's currently run a student rate of five dollars for a sandwich, a bag of chips and a drink, leaves your pocket full and stomach satisfied.
Their competitor, Subway which has been around a little longer than Jimmy John's, was started in 1965, by Fred DeLuca, who was searching for way to pay for his education, as he studied to be a medical doctor. He partnered with his friend Dr. Peter Buck, who loaned him one thousand dollars to start the business. Their first store opened August, 1965 in Bridgeport, Connecticut. They collectively set a goal to have thirty-two stores open in ten years; however, their goal was not met, but they exceed their expectations with being the largest sandwich chain with more than thirty-four thousand locations. There made to order sandwiches have reshaped the fast food industry.
Subway and Jimmy John's differ in many ways. Each company has a different way of reaching their customers. Jimmy John's takes the laid back approach, with limitedd advertising. Subway on the other hand is involved with American Heart Associations and supports healthy eating as apart of the advertising campaign. Jared, their “model” customer, used subway to shed the pounds and raise awareness about healthy eating and Subway is offering of nutritious menu items. Both companies advertise to and are supported by the youth and young adults in society.
In my opinion Jimmy John's hits the spot! I personally have started to dislike Subway because once a person goes into the store he or she smell like Subway is unions and lettuce all day. I am also a personal fan of the student rate at Jimmy John's and the very delicious chips! YUMMMMMMMMY (:
This information was found on the websites of the these two sandwich shops.