Shelbyville Daily Union

Special Sections

January 22, 2010

Greater Shelbyville Chamber of Commerce Strategic Marketing Plan

January 1, 2010 - December 31, 2010

Authored by:

2010 Executive Board and

2010 Board of Directors



MESSSAGE FROM THE PRESIDENT



Each year, the Greater Shelbyville Chamber of Commerce will gain insight and input from the Board of Directors of the Greater Shelbyville Chamber of Commerce, the Shelby County Office of Tourism, Chamber of Commerce members, Shelbyville City Council, Shelby County Board, and the Shelby County Economic Commission to develop the Program of Work and Marketing/Communication Plan for the following year.

Effective in 2010, the Greater Shelbyville Chamber of Commerce will use this designed programming to better promote Shelbyville as a year-round destination by reaching potential visitors with messages about dining, lodging, spas, shopping, and a community with an interesting history and the most beautiful scenery in the Midwest.

The Greater Shelbyville Chamber of Commerce Marketing Plan aims to:

Outline the intended programs of commerce operations and the role of tourism

Delineate the ways & means by which tourism and commerce shall be promoted

Identify and articulate cooperative or shared-cost program opportunities to leverage advertising and promotional items

We have designed our programs to be aggressive, expansive yet precisely targeted and designed to support Shelbyville hotels, motels, inns, restaurants, activities and attractions. In doing so, we understand that the land is our livelihood as well as a gift, and embrace ecological responsibility.

Please let us know what you think of our plan or if you have questions or suggestions. We are always searching for new and innovative ways to promote one of Illinois most beautiful resources, Lake Shelbyville.



Tad A. Mayhall

President



EXECUTIVE SUMMARY



The Greater Shelbyville Chamber of Commerce (Chamber) is charged with promoting Shelbyville and the surrounding communities as tourist destinations and encourages our residents to stay home and shop our local businesses. The ultimate goal of the Chamber is to increase the retail and other business spending through visitor and local consumer spending. Because the Chamber is a public/private partnership, local businesses pay a membership fee to maintain membership. The Chamber is charged with properly representing the membership through publicity, interaction with city and county government entities, and tourism officials, to better enhance the businesses environment and activity in Shelbyville. All programs and plans listed in this Marketing Plan must be performed and executed with the full support and cooperation from the Office of Tourism. The bottom and top lines for all of our businesses requires a focus on capturing and maximizing the money spent by visitors to Lake Shelbyville.

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