Generate 25 media inquiries
Generate 4 contacts per year with members
Coordinate familiarization discussions for local journalists
Produce 6 media news releases
Conduct 12 media interviews
Distribute relocation packets
Participate in 12 community presentations
Produce 6 community media press releases
Produce and distribute 6 editions of the a consumer newsletter to the visitor center
Help produce and distribute 26 editions of the Chamber membership newsletter to members
Produce and distribute the annual report
The following strategies are intended to provide the best public relations outreach for the various geographic markets and target audiences within our budget. They are listed and grouped by emphasis on markets of priority. In all cases, we have taken into account gaining maximum impact for the Chamber budget.
Target: Regional Media
RATIONALE: The regional media agencies are familiar with the Greater Shelbyville area. The Greater Shelbyville area is convenient and easy to cover, but the coverage has been superficial and routine. The Greater Shelbyville area needs to be positioned in a new, fresh and expanded way.
Target: Illinois and Neighboring State Media Market
RATIONALE: The undiscovered, the new and the fresh always have tremendous appeal and the Greater Shelbyville area can offer media professionals these hooks. It is important for the Chamber to use public relations to extend its reach beyond what the advertising budget can achieve. To maximize every dollar, the Chamber will work cooperative public relations with an emphasis on the Illinois State and neighboring states markets. The website, local news websites, press releases, and Office of Tourism Guides can aide in this effort.
Achieve a greater “share of the voice” for the Greater Shelbyville area in the Illinois travel media coverage
Increase coverage in Chicago, Indianapolis, and St. Louis as a travel destination
Implement public relations programs designed to support the overall mission and goals of the Chamber and to support the Chamber Marketing Plan.